Collaborations

Lil Nas X launches 'satan shoe' with MSCHF


30 03 2021

Old Town Road hitmaker Lil Nas X has collaborated with streetwear brand MSCHF to launch a 'satan shoe' version of the Nike Air Max 97 trainers.

The controversial red and black shoe features satanic imagery including an inverted cross and a pentagram, and each model contains a drop of blood from MSCHF's design staff, prompting a mixed response on social media. Nike has reportedly filed a lawsuit against MSCHF as the sports brand was not involved in the design or release of the product, and the rapper has since released a spoof apology on YouTube, instead linking to his latest music video, for single Montero (Call Me by Your Name), which features him dancing with the devil.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.