LL Cool J and his lifestyle brand, Rock The Bells, have joined forces with Henry Masks to launch a limited edition range of face masks, with designs inspired by classic hip-hop.
The US rapper has expressed a desire to 'elevate Black-owned brands and designers', such as Henry Masks founder Patrick Henry, and the mask company took to social media to announce the partnership, posting 'We have an amazing collab dropping tomorrow with LL Cool J’s "Rock The Bells". So thrilled to team up with this organisation keeping hip-hop alive and taking care of the pioneers #salute'.