American professional skater and model Boo Johnson has joined forces with boohooMAN, curating a versatile collection which reflects 'skateboarding culture, California streetwear and Johnson’s day-to-day casual fits'.
boohooMAN's Creative Brand Manager, Cleveland Campbell, commented 'For me, this campaign embodies everything I have learnt about Boo since working with him. Getting an insight into his favourite hangouts, spots to eat and the best skate parks has been so eye opening into the man behind the board! The campaign is humble in every sense of the word'.