British model David Gandy stars in a new campaign to unveil the Neo Smart Kids watch, a new collaboration between Vodafone and Disney.

Gandy 'brings to life how Neo empowers children to enjoy greater levels of independence, while making sure parents and guardians stay connected with them' in the ad, and he commented 'My daughter is growing up so quickly and as she gets older, I know she’ll want to explore the world around her... Neo is the perfect first step on a child’s tech journey, allowing both parents and kids to have fun together whilst giving your little one independence and peace of mind to parents'.