American fashion and beauty influencer Emma Chamberlain stars in the 'ethereal' spring 2021 campaign for PacSun, aiming to 'provide a light, calm and creative atmosphere that encourages the prioritisation of mental health and wellbeing for its community of young people around the country'.

Chamberlain said of the US fashion brand 'I grew up wearing PacSun. I love the brands that they put all in one place. I would go in there to find what was cool at the time, and it is still the perfect spot for finding what's cool right now. The prices are affordable, the sizing is inclusive, it's just been here [in my heart] for a really long time'.