British rapper and YouTuber KSI has unveiled details of his own record label, The Online Takeover, launching in partnership with Proper Loud Music's Mams Taylor.

19 year old singer/songwriter Aiyana Lee is the label's inaugural signing, and the Don't Play hitmaker commented 'TOT. The online takeover. Ya boy has created his own music label. Looking at my résumé, I’ve always been about making sure the people around me are eating good. So, I am proud to announce that Aiyana Lee is the first of the TOT gang and will be returning with another banger very soon'.