Collaborations

Leslie Grace and Meek Mill partner with Bacardí Rum


28 01 2021

Leslie Grace, Meek Mill, Jasmine Sanders, Lil Buck, and Alesha Dixon front Bacardí's Conga Feat.

You campaign, incorporating fan submissions from around the world and 'inspiring people everywhere to do what moves them through song and dance'. The campaign features a remake of Miami Sound Machine's Emilio and Gloria Estefan's hit 1985 single, remixed for a modern audience which 'celebrates the beauty of self-expression and is sure to make you move your feet', and Ned Duggan, Global Senior Vice President for Bacardí Rum, commented 'We've always seen music as such a powerful force in bringing people together, and as the world trended toward division and isolation this past year, we wanted to use music as a catalyst to bring people back together in a way that has never been done before. We can't wait for you to see it'.

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