Coach ambassadors Jennifer Lopez, Michael B Jordan and Jeremy Lin co-star in the brand's Coach It Forward campaign for spring/summer 2021, shot by photographer Rennell Medrano, inviting 'customers to leave a message of gratitude for someone in their lives, creating a ripple effect of optimism and connecting communities around the world'.

Lopez, who began working with the American fashion house in 2019, said 'Coach It Forward to me means to pay it forward and to be grateful. I’m thrilled that I had this opportunity to recognise my family and my chosen family of creatives, collaborators, thinkers, doers and friends who have had such a positive impact on my life'.