Brazilian footballer Neymar has joined forces with Superdry, fronting the campaign for a 100% organic underwear and sleepwear collection and further promoting the brand's 'sustainable vision for the future of fashion' in 2021.

Superdry is committing to support the non-profit Instituto Projeto Neymar Jr (iNJR) through the three year partnership, and the Paris Saint-Germain star said 'Obviously, when we talk about clothes, whatever type, the first thing we want is comfort. It's not different with underwear and sleepwear. But when you add sustainability to both first conditions, Superdry is, unquestionably, the best one I've found. I'm very happy with the development and potential of this partnership'.