The Undoing star Nicole Kidman has been appointed as global brand ambassador and strategic business partner for Sera Labs's CURE Pharmaceutical Company, becoming the face of the topical CBD brand and playing an 'integral role in product development and messaging'.

Nancy Duitch, Sera Labs CEO and CURE Pharmaceutical Chief Strategic Officer, said 'We could not be more excited by Nicole's decision to join our team. We wanted to work with someone who genuinely cares about growing the business as much as we do. A person just looking to lend their name was never going to work for us. She is savvy, forward thinking and embodies our brand values'.