Dakota Johnson has joined sexual wellness brand maude as co-creative director and investor, and will work closely with CEO Eva Goicochea on creative direction and the development of new products with a focus on sustainability.

The Fifty Shades of Grey star commented 'Sexual wellness is a fundamental human right. maude's ethos is something I strongly support, and is symbiotic with my core beliefs surrounding sexual health. Furthermore, the calibre and aesthetic of these products is excellent and elevated, and I love them'.