British skincare expert Caroline Hirons has launched the Back Beauty campaign, encouraging people to book future salon appointments and buy gift vouchers for beauty treatments, in order to help the industry stay afloat during the second Covid-19 lockdown.

The initiative follows the success of the Beauty Backed campaign from August 2020, which raised nearly £600k for the Hair & Beauty Charity, and Hirons said of the new campaign 'We want the beauty industry to survive this second hit to their income. They need our help to stay afloat while they once again cannot work and to be able to reopen when this second lockdown is over. Let’s protect the beauty industry we all know and love. Let’s continue to Back Beauty'.