Beyoncé has joined forces with Peloton, creating a series of themed workout experiences to commemorate Homecoming season, an annual celebration for students at Historically Black Colleges and Universities (HBCUs) honouring tradition and legacy in the US.
The Formation hitmaker is also gifting two year Peloton Digital memberships to students at ten HBCUs through the partnership, and she commented 'Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys. I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I'm proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens'.