Personalities including Rita Ora, Mabel, Anthony Joshua, Ramell Carter, Maya Jama, Aitch, and Virgil van Dijk, all co-star in JD Sports's Christmas 2020 ad campaign, modelling a range of apparel from brands including adidas, Nike, The North Face, and Under Armour.

The Manchester based retailer posted the new campaign on Instagram, captioned 'EXCLUSIVE TV AD PREMIERE!❄️ You are now entering the JD Wonderland ❄️ Famous faces are waiting for you, but how many can ya spot?'.