Jean-Claude Van Damme stars in Belgian online casino 777.

be's latest campaign, appearing as a 'benevolent hero' on a mission to teach its customers to be aware of their limits when betting. Jean-Christophe Choffray, Head of Gaming at 777.be, commented 'We are delighted to have Jean-Claude Van Damme on board to help us educate our players about responsible game play. Moderation is essential, and with this campaign Van Damme very effectively combines his talents and humour to get this very important message across to our players'.