Héctor Bellerín, Usain Bolt, Jessie Reyez, Lolo Zouaï, and Lil Tecca have teamed up with PUMA and creative artist collective KidSuper Studios, co-starring in an animated series which tells the story of three New York City kids discovering a secret laboratory below their neighbourhood which exposes them to superpowers.

Spanish footballer Bellerín has also worked with KidSuper to launch an exclusive version of the PUMA King boot as part of a new collaborative football collection, and KidSuper founder Colm Dillane said 'The collection is a dream come true... I have so much love and passion for football and PUMA has historically worked with the best footballers of all time. PUMA really allowed me to be creative, I wasn’t just changing colors, I was allowed to create my own products'.