Outlander star Caitriona Balfe has launched her own gin brand, Forget Me Not, with plans to use proceeds to support the creative industries and performing arts sector, as the Covid-19 crisis has prompted huge cuts to arts funding.

The first project Balfe and Forget Me Not will support is the SWG3 Graduate Programme, a 12-month sponsored studio residency and commissioning programme open to artists and designers each year. The Irish actress announced the news on social media, posting 'So proud to finally be able to share this with you all and know that’s it’s helping to save the arts'.