Mindy Kaling has teamed up with Campbell's, fronting the Eat Bright campaign and promoting the brand's Well Yes! soups.
The ads, directed by Autumn de Wilde, celebrate the 'power of positive nutrition and living well' as well as soups crafted with 'real ingredients', and senior copywriter Garrett Vernon commented 'It’s rare to get an opportunity to help rebuild a brand with talent that so perfectly embodies our brand character like Mindy Kaling AND a visionary director like Autumn de Wilde. Truly a match made in soup heaven'.