Celebrities including Offset, Tina Knowles, Blake Griffin, and Erica Campbell, have joined forces with the BET channel to launch the next instalment of its #ReclaimYourVote campaign, in honour of the inaugural National Black Voter Day in the US, aiming to 'inform, empower and mobilise Black Americans' participation in the November election'.

The American TV channel's Chief Social Impact & Communications Officer, Jeanine Liburd, commented 'BET continues to demystify the process of voting for Black citizens in a COVID-19 world.... From securing and checking your voter registration, to making a plan for how to vote, to gathering your friends and family to vote with you, #ReclaimYourVote is committed to ensuring every step of the process is clear and accessible for Black voters'.