Former LOVE Magazine editor Katie Grand has revealed details of her new project, creative content agency The Perfect Magazine, launching with the help of fashion blogger Bryanboy and journalist Ben Cobb.
Grand, who confirmed her departure from LOVE last week after founding the magazine with Condé Nast 11 years ago, announced the news on social media, posting 'For each project, we will build a strategy from the message up, finding the perfect form to express it. There is no longer a single solution that works for all brands... Whether it is a shoot, a film, an exhibition, an event - even a magazine article - whatever shape it takes, the result must always be an experience that excites everyone involved in its creation as much as its potential audience'.