Celebrities including Grammy winner Billie Eilish, Oscar winner Reese Witherspoon, and YouTuber turned talk show host Lilly Singh, as well as several Los Angeles based artists and athletes, have been unveiled as LA28 Creators, and will help promote the 2028 Olympic Games in LA.

Each personality has contributed to the event's branding, putting their own spin on the LA28 logo, and Singh commented on social media 'Five years ago I made the leap of moving from Toronto to Los Angeles and I’d be lying if I said I wasn’t full of anxiety at the time. But my, what a wonderful journey it’s been, filled with growth, hustle and experience. I’m happy to call LA my second home and I'm honoured to be a part of its diverse and unique atmosphere'.