Florence Welch, Jodie Turner-Smith, Anjelica Huston, and Susie Cave co-star in a new campaign for the Gucci Bloom fragrance, shot at La Scarzuola, Italy.

The Italian fashion house shared the campaign, which 'blurs the lines between two universes’ and reveals the ‘true heart of Gucci Bloom’, on Instagram, posting 'Exploring the abandoned theatres of La Scarzuola, unveiling singer songwriter @florence Welch from @florenceandthemachine as part of the cast for the new Gucci Bloom campaign'.