Kanye West has announced a new partnership between Gap and his YEEZY brand, signing a ten year deal and launching his first collection with the US fashion and accessories company next year.
The American rapper worked in a Gap store as a teenager, and Mark Breitbard, Global Head of the brand, said 'We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership'.