Diversity star Ashley Banjo has been announced as ambassador for new family and baby care brand Pura, launching on Father's Day (June 21).

The brand aims to make 'eco-friendly parenting easy and affordable', with products including 100% biodegradable baby wipes, and co-founder Guy Fennell said 'We’re delighted to welcome Ashley to the Pura family... He wants to motivate change and in doing so, leave the right legacy for our children'.