TikTok has enlisted personalities including Little Mix, Tinie Tempah, Tom Daley, Gordon Ramsay, and Holly H, for its first UK TV ad campaign, A Little Brighter Inside, 'shining a light on all of the different content creators and celebrities who are helping you to stay upbeat, positive and entertained during lockdown'.

Produced remotely and filmed from home during the Covid-19 crisis, Pass Out hitmaker Tempah uses an ironing board to show off his DJ skills, with Olympic athlete Daley diving off his armchair into a ball pool.