Millie Gooch, a motivational speaker, writer and activist, founded online and real-life community Sober Girl Society after evaluating her ‘tricky’ relationship with alcohol and giving it up completely in 2018.

Since then, Sober Girl Society has amassed over 85k followers on its Instagram account, which offers advice and non-alcoholic alternatives for sober and ‘sober-curious’ women looking to change their own relationships with alcohol. As well as an online platform, Gooch hosts regular ‘boozeless’ brunch, dance and yoga events, providing a safe space for women to connect without pressure to drink alcohol. Most recently, Gooch has been discussing alcohol consumption and mental wellbeing during lockdown, while hosting Instagram live sessions in lieu of real life events.