Joe Brayford, a London based photographer, blogger and bartender, has spent the last seven years working in the drinks industry, with the likes of Nobu, The Devil's Darling and Worship St Whistling Stop.

Combining his camera skills with a passion for cocktails, Brayford has recently been using his Instagram account, Today's Tipple, to offer drinks inspiration throughout the coronavirus lockdown, taking his followers through step-by-step guides on how to make cocktail ingredients from scratch on a Wednesday, followed by a full drink recipe on a Friday. A brand ambassador for City of London Distillery since 2019, his dramatically lit cocktail shots have included concoctions from a Watermelon Punch to a Negroni Riff, providing drinks inspiration for everyone to enjoy while pubs and bars remain closed.