Universal Music Group (UMG) artists including Ariana Grande, Blackpink, Justin Bieber, Billie Eilish, Yungblud, 5 Seconds of Summer, Selena Gomez, and Queen, have lent their support to the label's merchandise division, Bravado, and its We’ve Got You Covered initiative, launching a collection of face masks as part of UMG's 'company-wide effort to respond to the Covid-19 pandemic'.

All net proceeds from sales of the masks will go to music charities including MusiCares (US) and Help Musicians (UK), and Mat Vlasic, CEO of Bravado, said 'I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a programme that supports those that need it most during this unprecedented time. This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe'.