British celebrity hairdresser Neil Moodie has been named as Biolage's new brand ambassador for the UK and Ireland.

Moodie, whose clients have included Emma Watson, Natalie Portman, Gemma Arterton, and Gwyneth Paltrow, said 'The brand has always resonated with me and I was immediately drawn in by their use of naturally inspired professional formulas, which help to create great looking hair... I’m proud to be part of the Biolage family, which for me is the start of an exciting adventure'.