Kevin Hart has been unveiled as the face of Fabletics Men, a new activewear label from TechStyle Fashion Group, offering 'a curated, high-performance, confidently-cool line designed to make men feel they've finally got an activewear company that's 100% in their corner'.

TechStyle Co-CEO and Co-Founder Don Ressler 'looked to Hart to provide a true guiding vision and voice' for the brand, and the Jumanji: The Next Level star said 'We're going to give you exactly what you want at a price that won't scare the hell out of you'.