British TV personality Lydia Rose Bright, and her TOWIE co-star and mum, Debbie Douglas, have partnered with Mamas & Papas for its #NeverUnderestimateThePowerOfCommunity digital campaign, offering 'support, inspiration and a real sense of community' to families throughout the coronavirus pandemic.

The nursery brand will use its social media channels as a platform for parents and expectant parents to 'come together and connect', covering topics including parenting, education, medical advice, health, wellbeing, fitness, and nutrition.