Anthony Robb, known as Antz, is the social media influencer behind viral Instagram page and music platform, IMJUSTBAIT.

Creating the account on his friend’s phone in 2014, Robb was aiming to be the first of his classmates to reach 10,000 followers, but has since gained more than four million. The 22 year old collaborated with Abdi TV to launch the record label WEAREBLK, in a joint venture with Sony Music, and was featured in the 2020 London Power 100 list. Talking to Complex UK about his record label, Robb revealed he wants ‘every artist on our label to reach the goals we have for them, and that’s for them to be successful and have their own platforms’.