Vicky Pattison has teamed up with Age UK, Heinz, McVitie’s, Whitworths, Scoff Meals, and Yahire to launch a fundraising appeal helping vulnerable members of the public during the coronavirus outbreak.

The British reality star has also asked fans for food donations, enabling the organisations to distribute isolation care packages to the 'elderly and vulnerable members of communities who are feeling too scared or at risk leaving their homes to do their weekly shops'. Pattison posted on social media 'I cannot see another picture of an elderly person staring at an empty supermarket shelf. I just can‘t. This selfish stockpiling & everyman for himself attitude to this virus outbreak has left me feeling empty and disappointed... Please dig deep, & think of those less fortunate than ourselves in these testing times'.