Australian actress and model Phoebe Tonkin has been appointed R.

M. Williams's first female ambassador in the brand's 88 year history. Tonkin joins Hugh Jackman as the international face and spokesperson of the Australian footwear brand's Undeniable Character campaign, and commented 'While I’ve been coined as the first female ambassador, the truth is that there are hundreds of hardworking females and undeniable characters which have fed into the rich history of the brand'.