US actors Paul Giamatti and Kieran Culkin co-star in a new ad for Volkswagen, Excessive Where it Matters, promoting the Atlas Cross Sport car.

The campaign 'playfully challenges modern culture’s obsession with self-interest', and Saad Chehab, Senior Vice President, Volkswagen brand marketing, commented 'Americans shouldn’t have to overextend themselves to drive a quality vehicle that garners celebrity style attention and respect. That’s why we’ve made the Atlas Cross Sport Excessive Where it Matters'.