Collaborations

Nico Rosberg stars in Heineken campaign


26 02 2020

Nico Rosberg fronts Heineken's When You Drive, Never Drink campaign with his father Keke, spreading the message 'no matter how confident a driver you are, the best driver is always the one that doesn’t drink and drive'.

The German-Finnish Formula 1 champion said 'Heineken has devoted part of its F1 partnership to conveying a clear and compelling responsibility message that I myself share - one that leaves consumers in no doubt - when you drive, you never drink. The latest campaign conveys a really powerful message that, regardless of whether you’re a professional driver or not, abstinence behind the wheel is the only option'.

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