Charlie Sloth has teamed up with McDonald's, promoting the news that the food chain's pancakes and syrup were available to purchase all day on Shrove Tuesday.
The British DJ offered customers inspiration on mixing pancakes with other items on McDonald's menu outside breakfast hours, including Big Macs, Chicken Selects and the McFlurry, and commented 'Customising, remixing and mashing up your McDonald's order is an absolutely essential culinary skill and now with pancakes & syrup strolling into the daytime menu, there's even more opportunity for freestyling'.