Grammy-nominated DJ/producer Steve Aoki has been appointed as Creative Director of Tic Tac's new campaign, promoting the Tic Tac X-Freeze mint.

Aoki, who's also the face of the digital ad, brings 'his contagious energy and unbridled passion' to the campaign, and Felipe Riera Michelotti, VP Marketing, Tic Tac North America, commented 'The partnership with Steve [Aoki] unfolded naturally. He is a long-time Tic Tac fan, and we felt like his spirit embodied the true taste sensation of Tic Tac X-Freeze, which you can see in the final creative'.