Jamaican footballer Leon Bailey has been tapped as a brand ambassador for boohooMAN, starring in the online fashion retailer's latest denim campaign.

The Bayer Leverkusen star is the second footballer to collaborate with the brand and commented ‘It’s an honour to be an ambassador for boohooMAN. I’m enthused about the product, creativity and dynamism of the brand... I believe that I will be very happy promoting a company with these attributes and foresee so many people enjoying what they are wearing and feeling good about themselves'.