Breaking Bad star Bryan Cranston channels The Shining's Jack Torrance for Mountain Dew's latest ad campaign promoting its new zero sugar drink, debuting during Superbowl LIV, February 2.

The As Good As the Original, Maybe Even Better campaign pays homage to Stanley Kubrick's 1980 horror film, with Cranston and Blackish star Tracee Ellis Ross re-imagining the iconic 'Here's Johnny' scene, adding a comedic twist. Erin Chin, Senior Director, Marketing at Mountain Dew, said 'We hope fans will enjoy the unexpected humour and fantastic casting. Tracee and Bryan had incredible chemistry and the energy on set was dynamic'.