Three UK has joined forces with Chelsea FC as the club's new shirt partner.
Three took to Instagram to announce the news, posting 'Chelsea, we’ve got your back. and your front. Three is the official shirt partner of @ChelseaFC, @ChelseaFCW and Academy sides from the 2020/21 season. #ch3lsea' while Chelsea manager and club icon Frank Lampard posed with the newly branded jersey. The deal will see Three’s logo to appear on all of Chelsea's kits for the next three seasons, starting in the 2020/21 season.