Ronan Keating has signed to M&C Saatchi Merlin, where Lucy Bayliss represents him for broadcast and commercial opportunities, joining a roster including Pixie Lott, Freddie Flintoff, Laura Whitmore, and Jamie Redknapp.

The Irish singer/songwriter and former Boyzone star, who's had three number one solo singles and four number one albums, has worked as a judge on The X Factor and The Voice in Australia, continues to co-host Magic Radio's Weekday Breakfast Show, and releases a new solo LP later this year.