Cher stars in the campaign for her latest fragrance, Cher Eau de Couture.
The black and white images, shot by renowned fashion photographers Mert Alas and Marcus Piggott, aka Mert and Marcus, feature the Believe hitmaker posing in a 'sultry black outfit', and she commented 'For me a great perfume triggers excitement, emotion and memories. When I wear Cher Eau de Couture, I feel sexy, warm and ready for anything'.