Iron Maiden have partnered with West Ham United to create a limited edition kit, Die With Your Boots On, named after the British rock band's 1983 track of the same name, paying 'one unique homage to the Irons'.

Band founder Steve Harris, who's been a fan of the club since 1965, was heavily involved in the design process of the collection, and said 'I think it’s brilliant. I really love that version and colour of the crest, and that old classic kind of kit. It’s a modern shape but with a retro design, and I like that. Up the Irons!'.