Carla Bruni, Ruben Loftus-Cheek, Mahmood, Lea T, Fran Summers, Cecilia Chancellor, and Sasha Pivovarova co-star in Burberry's 2019 Christmas campaign, What is Love?, the first festive campaign for Chief Creative Officer Riccardo Tisci.
Renowned photographer duo Mert Alas and Marcus Piggott, aka Mert and Marcus, shot the campaign, and Tisci commented 'I am connected to the idea of unity, togetherness and challenging the perception of what love is today. This for me is the real spirit of the season'.