Sam Faiers has announced her new childrenswear edit with River Island, featuring 'casual yet chic designs in options across clothing and accessories' for kids aged 0 to 12, launching October 24 to coincide with half-term.
The Mummy Diaries star, whose children Rosie and Paul star in the accompanying campaign, commented 'I was so excited to team up with River Island because I have always loved the brand - not only for myself but also for the kids. I find it’s the only retailer that sells childrenswear that’s really on-trend and I love that! I’m really pleased with my edit; it was a difficult decision as I liked so many pieces, but these are perfect for all occasions'.