South Korean boy band BTS have been signed by FILA as its latest global brand ambassadors, starring in ad campaigns for the sportswear brand from early 2020.

The K-Pop stars will 'showcase their new FILA looks to a worldwide audience', and a spokesperson for the brand commented 'BTS’s passion, positivity and their genuine communication with fans are qualities that align with FILA. Their energetic and unique personalities also make them an optimal fit as brand ambassadors. We look forward to creating a meaningful synergy between two global brands'.