Love Island 2019 finalist Curtis Pritchard has been announced as WW's new brand ambassador, following in the footsteps of Alison Hammond and Robbie Williams.

The British professional dancer, who'll share his weight loss and wellness journey with his followers on social media, commented 'I have tried many "crash" diets but none of them have worked for me. They don’t allow me to eat properly so I find myself binge-eating and the weight piles back on... For me this isn’t just about losing weight, it’s about being a healthier version of me'.