Dr Dr Alex George and Dr Dr Hilary Jones have partnered with On the Beach to launch its The Man Bod campaign, championing male body confidence and highlighting how labels impact a person's mental health.

Recent research has revealed 53% of men aged 18-34 believe 'the way they feel about their body has a negative impact on their mental health', and Jones commented 'With labels like "Dad Bod" you’ve got to be so careful. I think people underestimate how damaging it can be to a person’s self-confidence when you label them a certain way. In my time as a GP, I’ve seen a rise in patients suffering from anxiety and confidence issues which can often be influenced by their feelings around body-image'.