The Duke of Cambridge has partnered with Heads Together and the Football Association (FA) to establish the Heads Up campaign, 'encouraging more men to feel comfortable talking about their mental health'.

The campaign launched at The FA Community Shield earlier this week, and runs until the FA Cup Final in May 2020, and Prince William said 'We are going to use one of the most powerful, unifying forces in our society - football - to start the biggest ever conversation on mental health'.